The phrase highlights a strategic method to matter identification for information articles, much like how standard online game franchises set up model recognition. The inclusion of “nyt” specifies that the recognized time period ought to be related to content material revealed by The New York Occasions. This ensures the ensuing article is aligned with the publication’s focus and viewers.
Using this technique is helpful for a number of causes. It allows environment friendly content material technology by centering articles round established areas of curiosity. Moreover, it aids in search engine marketing, doubtlessly growing the visibility of the article. The historic context suggests a transfer in direction of data-driven content material creation, the place trending matters and viewers pursuits closely affect journalistic selections.