The expression signifies evaluating two basically completely different objects that can’t be meaningfully in contrast. It highlights the fallacy of drawing conclusions or making evaluations between topics that lack a typical foundation. For instance, judging the success of a advertising and marketing marketing campaign solely by the variety of social media likes, with out contemplating gross sales conversion charges, can be an occasion of such an inappropriate comparability.
Such a flawed comparability is essential to determine and keep away from in numerous domains, together with decision-making, problem-solving, and evaluation. Recognizing the inherent variations between entities being thought-about ensures extra correct assessments and knowledgeable judgments. The phrase’s origins are rooted within the apparent distinctions between frequent fruits, solidifying its use as a simple illustration of illogical comparisons.