The phrase describes a possible promotional exercise or market analysis effort probably undertaken by a significant residence enchancment retailer through the Christmas season. It suggests a chance for shoppers to amass a complimentary vacation centerpiece in trade for offering suggestions, opinions, or knowledge. This idea leverages the recognition of Christmas bushes to collect data pertinent to the retailer’s operations or advertising and marketing methods.
Such initiatives, if real, supply mutual benefits. Customers acquire entry to a historically pricey merchandise with out direct fee, enhancing vacation cheer. For the retailer, the collected survey knowledge turns into a beneficial asset. It informs selections relating to stock administration, buyer preferences, service high quality, and the effectiveness of promoting campaigns. The apply can even construct goodwill and model loyalty throughout the neighborhood, projecting a optimistic company picture.
