This phrase refers to a selected iteration of a well-liked cellular sport, themed round a seasonal sporting occasion. It combines the core gameplay of property acquisition and financial administration with visible components and challenges impressed by winter sports activities and related festivities. For instance, gamers would possibly accumulate tokens representing completely different winter actions to advance inside the sport.
The importance of such an occasion lies in its means to re-engage current gamers and entice new ones by means of limited-time content material and rewards. These themed occasions typically generate substantial curiosity and income for the sport builders by providing distinctive in-game objects and experiences. Traditionally, these additions have confirmed efficient in revitalizing participant engagement and rising general sport recognition throughout particular intervals of the yr.